Lisa Traverse is the Director of Marketing for Alliance Corporation. Lisa has worked in the communications industry for over 25 years and has held roles in sales, marketing, and consulting. Lisa is a Co-Lead for the Women of STAC.
What do you think are the best skills that you bring to your job?
I think the three most important skills or characteristics I bring are:
Hardworking –One of my favourite made-up expressions is that I am a GSD – Get Stuff Done. I like to get stuff done. I like being productive. I really detest not being productive. I might be a Type A…
Creativity – I think this one is at offs with my GSD attitude sometimes because creativity needs headspace to bloom. My best ideas come to me when I am outside on a hike sometimes. I believe creativity is crucial – it is the foundation to innovation. If you want to stand out from the crowd, you must be creative and be willing to do something different. It is something I am very determined to nurture in my daughters and I am not afraid of the mess involved.
Technical acumen/ interest- I have always enjoyed learning new things. I think the computer programming course my mom put me in when I was 12 might have been the start! Technology is changing so quickly and especially lately, marketing has been very much impacted by new ideas such as social media, pay per click advertising and marketing automation software. I think it is especially important to stay on top of it, or else we will be sitting on the couch not knowing how to turn on the TV! I genuinely enjoy learning about the different wireless products, which I am marketing at Alliance.
This is a poem actually and it is one of my favourites by Ralph Waldo Emerson.
“What is success?
To laugh often and much; to win the respect of intelligent people and the affection of children; to earn the appreciation of honest critics and endure the betrayal of false friends; to appreciate the beauty; to find the best in others; to leave the world a bit better, whether by a healthy child, a garden patch Or a redeemed social condition; to know even one life has breathed easier because you have lived. This is to have succeeded!”
What is the best place that you have ever traveled to and why?
This is a hard one to answer because I have travelled a lot. After university I moved to Lisbon, Portugal and then to London, England. I am forever grateful for the years I spent there, travelling all over the world. You learn a lot from travel. The travel industry has been decimated and I truly hope it comes back. My current favourite hot spot to travel is a tiny island about 90 minutes by ferry from the mainland of Panama, called Saboga. It might be hard to find on a map! Gorgeous white sand beaches, warm water and hardly a person is sight.
However, the only place I want to go right now is a place where I am not even allowed to travel and that is my home province of Newfoundland & Labrador. The island of Newfoundland currently has a huge moat around it, protecting its residents from Covid19 and while I am grateful my parents are safely protected by that moat, it’s the first place I am going once I can travel. There’s no place like home, as they say.
What advice would you give to women coming into the industry?
Our industry is a great place to be. It is growing and at the same time, maturing, and we provide an essential service. Once you gain experience in our industry, you will see a lot of the same people again and again, moving around from company to company. Do not burn bridges because it’s a small industry. But at the same time, if you put in the effort to learn it, our industry is an excellent place to stay for your career. Yes, you will often be the only woman in the room when there are 19 men. But do not let that intimidate you.
Why is the Women of STAC important to you?
Women of STAC is important because there are not very many women in our industry, and we need to both support the existing women in whatever way we can but also encourage others to join us. It is a fantastic industry to work in. STAC is a new association and it is bringing structure (pardon the pun!) to our industry that will make our industry an even better one to work in.