Samsung readying 5G PR blitz in Canada: internal comms

Originally published by The Wire Report
Author: Ahmad Hathout

Samsung Electronics Co. Ltd. is embarking this year on a massive information and marketing campaign to promote its leadership on, and rollout of, 5G in Canada, according to a high level presentation seen by The Wire Report on Wednesday.

A powerpoint slide with a stated objective to build “awareness and position Samsung as a 5G thought leader in Canada” is stamped as a “work in progress” and is part of the South Korean company’s 5G communications plan and roadmap in Canada.

The strategies in the slide include leveraging analysts “to tell and validate Samsung 5G experience benefits,” educating media and popular internet figures on the company’s 5G leadership and “rollout efforts in Canada,” and creating a “rolling thunder of news and thought leadership moments,” which includes industry and consumer events, newsroom content, executive interviews, and speaking opportunities. The slides are part of a larger deck to be presented on Friday, according to a Wednesday email to Samsung colleagues seen by The Wire Report on the same day.

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